The consumer behavior has changed dramatically over the last years due to various factors like the increased usage of mobile devices. Nowadays most of the consumer goods are purchased online, which is mainly driven by online retailers like Amazon or Alibaba. This behavioral change also effected the way companies are promoting their products. Not only online banners, influencer marketing or social media campaigns follow this constant upward trend, but also other tools have been implemented to have positive effect on the shopping decision. The most important driver for purchase decision within online shopping are the ratings of the products. One way to improve the ratings of the products are improved or even fake reviews and paid articles. A problem when you are looking for honest high quality experience reports.

Another difficulty is the increasing number of products and services, which makes it challenging to find a suitable product. Only on Amazon there are currently more than 229 million (2017) products listed.

How It Works?

Shop-What Process Due to the abundance of ratings, comments and articles on the internet, it is difficult and time-consuming to find the best products. Shop What is a smart way to find the best products in just a couple of seconds, trusting the opinion and experiences of thousands.

A webcrawler is constantly looking for new comments on main public platforms. This data gets filtered, sorted and - using artificial intelligence (AI) - evaluated. This evaluation is done by sentiment analysis using neutral language processing (NLP). With the help of machine learning technology and big data Shop-What gives you the top 5 products for your search in the blink of an eye.

If you are interested in more details please get in touch with us. Happy to share some of the technology via Github.


Shop-What is a product of mero ventures UG (haftungsbeschränkt).

Mero ventures was founded in Jan 2018 by Daniel Meka and Nils Rosenkranz with the idea of supporting start-ups entering the blockchain and new technology market. Being confronted and inspired by many great ideas using top-notch technology, the idea of Shop What came to our mind. Combining the experience and knowledge out of recent projects with new technologies, resulting in the launch of an innovative product to improve everybody’s online shopping experience.


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